A Rolex watch has high in-house development costs in design and craftsmanship. Rolex spends a significant amount of money in developing the design of the movements and assembling them as well as on the materials used in actual construction. Rolex Melbourne has its own research and development laboratories that are well equipped and highly professional.
The manufacturing teams at Rolex spend time developing more efficient manufacturing methods and techniques to keep ahead of the curve. They employ highly sophisticated pieces of kit such as gas spectrometers and electron microscopes. Due to the very small size of the parts, they only use materials that are up to the task.